You've had the idea for months. It's still just an idea.
I'll take the part of your idea you're secretly not sure can even work — and make it real. A working MVP, live in less than a week. No code to learn, no team to hire, no huge budget.
→ Maybe your idea lives on a napkin, and the technical cofounder never showed up.
→ Maybe your business already does the app's job today, by hand, in a spreadsheet.
→ Maybe AI tools got you 80% there, and the last 20% is a wall you can't get past.
I build with these tools every day. I live on the other side of that wall.
For founders and operators who want working software, not proposals. No quotes. No “contact sales.” Real prices below.
Creator content · Maternal health · Fintech · Fitness · Collectibles — five industries, real production code.
Record 5 minutes on Monday, post a different reel every day for a month. The AI video system that replaced an $8,500/yr content stack — live SaaS.
AI dashboard for Trainerize coaches — flags at-risk clients, multi-tenant, AES-256 encrypted. Live SaaS.
AI tool that builds psychology-backed lead quizzes in minutes. Full SaaS — auth, billing, dashboard.
I became their entire product team: Flutter app + RAG-powered AI chat + HIPAA-compliant survey platform.
Cross-border US / Canada mortgage platform with lead capture and program matching.
More of the work I've shipped — live sites and products you can click through.
Want more examples? Here are three demo sites I designed and built — same builder, three completely different looks:
Design and dev ship together here — your MVP won't look like a prototype.
“It wasn't cost or tech. This is such a sensitive build — women's maternal health — we needed someone with genuine empathy for what we're trying to achieve. The moment we met Jim, we knew he was the right fit. We're non-technical, and he made us completely comfortable we could roll out in the time we needed — and to be completely honest, he hasn't missed a beat since. His turnaround times are mind-blowing. The platform lets us connect more deeply with our mums and provide a far more detailed solution for our members than was possible before.”
“The founder of our program was my own mother — an expert in a class of her own because of the level of care she took in everything she did. Jim is the same ilk of person. Knowing he's delivering at that kind of level is totally reassuring.”
JoAnne Thompson
The Thompson Method · MyMilkMap
Spend a year (or three) learning to build it yourself — while your idea just sits there, waiting.
$180k engineers, or agencies quoting $50k+ — and you're not even sure what to ask for, or if they'll build what you pictured.
Lovable, Bolt, ChatGPT feel like magic — until it breaks, leaks your data, and you're stuck with no idea why.
You know how it goes with agencies. Great first meeting, solid proposal, then silence at 60% done.
You don't need to learn to code, hire a team, or raise a round. You just need someone to build it.
Free field report
$30 becomes $60–90 with the timezone, rework, testing, AI gap, and PM taxes — then $180–450 when nobody ever says “no” and you build it all. And the opportunity cost of shipping late multiplies all of it another 2–4x. Here's the ladder, rung by rung.
Get the free report: The $30/Hour Myth →Why I built this
For years I watched the same heartbreak on repeat: someone with a brilliant idea — handing it to a cheap offshore team because they didn't know there was another way.
Then I'd watch the bleeding. Answers that came next-day. Builds of the wrong thing because nobody pushed back. Roadmaps that bloated while the launch date kept sliding — and a founder who'd quietly become a project manager for people on the other side of the planet.
I watched one founder pour $540,000 into two offshore teams and end up with nothing he could ship. I watched a fintech team go $200k deep and still not launch — drowning in bugs, with customer PII exposed. Different companies, same gut-punch, every time.
Here's the thing nobody told them: that "cheap" team was the most expensive way to build software in existence.
Then AI changed the math. I realized one senior builder with AI could now out-ship an entire offshore team — faster, cleaner, and with the one thing they could never offer: judgment. Someone who tells you what not to build and gets you to a product your customers actually love.
So I built Designatic to be the product team founders deserve. Real code, real proof — across maternal health, fintech, fitness, and collectibles. Now it's your turn.
— Jim, founder · Designatic
The Ship Sprint™
I cut your idea to the Minimum Lovable Product — the smallest thing your users will love — and tell you what not to build. Days, not months.
AI writes the code. A senior engineer directs the build — architecture, security, what ships and what doesn't. Production code, not a toy.
Your working MVP goes live in week one. After that, new pieces ship weekly. You own the repo from day one.
You see each piece as it's done and approve it before I move on. Nothing happens without your okay — you're always in control.
No 90-day roadmap theater — nobody knows where this goes until real users touch it. I ship, we watch what your users do, and that decides the next piece.
This is what “vibe coding done right” actually means: AI speed with engineering judgment on top. My code ships to HIPAA-regulated, encrypted, multi-tenant production — not just a pretty demo.
Start by proving the scary part for $2,500. When it's real and you want me as your ongoing product team, here's everything the monthly plan includes — hire it all separately and you're past $50k a month.
Fractional CTO judgment
Tells you what to build — and what not to. Saves you the 3–5x, and the line items you'll never see below.
Senior-directed AI development
Production code — HIPAA, encryption, multi-tenant. Not a demo.
One thing at a time, you approve each
I build one piece, you okay it, then we move on. New shipped to you every week.
Direct access — no PMs, no offshore relay
You talk to the person building it, in real time.
Full code & IP ownership + pause anytime
Your repo from day one. No contracts, no lock-in.
Total value
$52k+/moYour price
$8,000/moPlus, free when you start: a personal Ship Plan teardown ($1,500 value) · the full “$30/Hour Myth” playbook · priority on your first build.
The most valuable thing I ship is the stuff that never happens.
You can't see a disaster that doesn't happen, so nobody puts it on an invoice. Here's what they cost when they do:
Every one of these is a line item I delete before it exists. That's what senior judgment does all day. It's invisible right up until you don't pay for it.
Start with a week. Stay for the engine. Scale to a CTO.
Ship Sprint
$2,500/week
A working MVP in less than a week — built around the piece you're not sure can even work, or the one I, as your expert, most want to prove for your use case. Not a cheap build — proof. It's how every client starts, and I only run a few a month. Credited to month one if you continue — or fully refunded.
Subscription
$8,000/mo
The engine. Continuous shipping, pause anytime.
Fractional CTO
$12–15k/mo
Strategy + build. Roadmap, architecture, and execution.
Stuck on a broken AI build? Ask about MVP Rescue — $2,500 flat to fix or finish it.
The Week-One Dare
I start with the scariest part — the “can this even work?” piece that's been keeping your idea on the shelf. That's the thing I build first, as a working MVP, in less than a week.
Watch what I ship. Don't love it? Full refund — every dollar, no questions. Love it? The code is yours to keep — continue with me, or walk away with what I built. Your call.
Your money is never at risk. That's the point.
Full refund, no questions
Don't love what ships? Every dollar back.
One flat price
$2,500 for the week. Never an hourly meter.
The code is 100% yours
Your repo from day one. No lock-in, ever.
A week without delivery is free
On subscription: no new working software in your hands that week, you don't pay for it. Review at your pace. The clock is on my side of the fence.
“Don't take the invoices and compare them against the git pushes — you'll be really disappointed in the billing versus the progress. I just spent a lot of money on code that I redid in a whole new version. And those overseas developers kept threatening me: ‘if you build this with AI, you'll never be able to scale.’ I just don't believe them anymore.”
Or skip the talk — see the live products above ↑
FAQ
Your first working version ships in less than a week. With AI-based development you've effectively got a small product team — the kind that costs $20–40k a month — on the other side of a prompt.
The honest answer for the full product: it depends on two things you control. First, how clearly we define the problem — that's what our first call is for, and I'll help you sharpen it. Second, your willingness to say “this is done enough — ship it” and put it in front of real users.
Because here's the thing: the #1 killer of software projects isn't bad code — it's building in the dark for months without feedback from actual users. Your users. Not you. So I'll push you to ship early and let them tell us what to build next. Speed to real feedback beats everything else.
Ask for as much as you like. I build it one piece at a time and you approve each one before I move on — shipped in focused weekly steps. So nothing's vague or overwhelming; you always know exactly what's happening.
You're not getting a rotating junior. You get a fractional CTO on every decision. The five live products above are one person + AI. The single point of contact is the feature, not the bug.
Mine ships to production for HIPAA-regulated health clients with encrypted, multi-tenant infrastructure. AI writes it; a senior engineer decides what ships. See the live products above.
You own the repo from day one. Cancel and walk with everything. No lock-in, no hostage files.
Launch is where the real work starts — your users begin telling us what to build next, just by using it. Stay subscribed and we iterate on what they actually do, or drop to a light maintenance tier. Your call, defined up front.
The only difference is the decision you make today.
Without Designatic
With Designatic
Get on a free call and just show me what you want — talk it through, share your screen, point at the apps and features you love. I record the session, and that recording becomes your build. No specs, no briefs to write. You describe it; AI builds it.
And from that one call, I can have a working MVP in your hands in less than a week, for $2,500 — starting with the part you're most worried about.
If your idea is too big for a one-week sprint, I'll tell you that on the call, and we'll map what to prove first. You'll know before you spend a dollar.
I take on just a few new builds a month, so each one gets my full focus — 3 2 build slots left in July. When those two fill, the next opening is August.